Privacy Policy

Introduction

Information We Collect

Personal Information You Provide

When you interact with our website, we may collect the following information:

Order Placement:

• Full name
• Email address
• Phone number
• Delivery address (house number, street, area, city, postal code)
• Billing address (if different from delivery)
• Phone number for delivery coordination
• Order preferences and special instructions

Payment Information:

• For Cash on Delivery: No payment information collected
• For Online Payment: Payment gateway processes card details (we do not store card information)
• For Bank Transfer: Bank transaction details
• For Jazz Cash/Easypaisa: Transaction reference numbers

Communications:

• Messages sent through contact forms
• Email correspondence
• WhatsApp messages
• Customer service call recordings (with consent)
• Product reviews and feedback

Information Collected Automatically

When you visit our website, we automatically collect:

Device Information:

• IP address
• Browser type and version
• Operating system
• Device type (mobile, tablet, desktop)
• Screen resolution

Usage Information:

• Pages visited
• Time spent on pages
• Links clicked
• Products viewed
• Items added to cart
• Search queries
• Referral source

Cookies and Tracking:

• Session cookies (essential for website function)
• Preference cookies (remember your settings)
• Analytics cookies (understand website usage)
• Marketing cookies (for relevant advertisements)

You can control cookie preferences through your browser settings.

Location Information

We collect your delivery location to:

• Calculate delivery charges
• Confirm delivery availability in your area
• Provide accurate delivery time estimates
• Coordinate with delivery personnel

We do not track your real-time location or movement.

How We Use Your Information

Order Fulfillment

• Process and deliver your orders
• Communicate order status and updates
• Handle delivery scheduling and coordination
• Process payments and refunds
• Manage returns and exchanges

Customer Service

• Respond to your inquiries and requests
• Provide product information and support
• Resolve complaints and issues
• Follow up on your satisfaction

Marketing Communications

• Send promotional offers and discounts (only if you opt-in)
• Inform you about new products and flavors
• Share company news and updates
• Send personalized recommendations based on purchase history

You can unsubscribe from marketing communications at any time.

Website Improvement

• Analyze website usage patterns
• Improve user experience and navigation
• Test new features and functionalities
• Optimize product pages and checkout process
• Identify and fix technical issues

Legal Compliance

• Comply with legal obligations under Pakistani law
• Prevent fraud and unauthorized transactions
• Protect against illegal activities
• Enforce our Terms and Conditions
• Respond to legal requests from authorities

Business Operations

• Manage inventory based on demand
• Analyze sales trends
• Plan production schedules
• Evaluate business performance
• Make strategic business decisions

How We Share Your Information

Service Providers

We share necessary information with trusted third parties who assist in our operations:

Delivery Partners:

• Name, phone number, and delivery address for order delivery
• Order details and special instructions

Payment Processors:

• Transaction amount and reference for payment processing
• No credit/debit card details are shared with us or stored

Technology Service Providers:

• Website hosting companies
• Email service providers
• SMS/WhatsApp gateway services
• Analytics tools (Google Analytics)

Customer Support Tools:

• CRM systems for managing customer inquiries
• Call recording services (with consent)

All service providers are contractually obligated to protect your information and use it only for specified purposes.

Legal Requirements

We may disclose your information if required by law:

• To comply with legal process or court orders
• To respond to government or regulatory requests
• To enforce our Terms and Conditions
• To protect our rights, property, or safety
• To prevent fraud or illegal activities
• To protect the rights and safety of our customers and the public

Business Transfers

If D'light or Arsalan Foods is acquired, merged, or sells assets, your information may be transferred to the new owner. You will be notified of any such change.

With Your Consent

We may share information for purposes not listed here if you provide explicit consent.

Data Security

We implement reasonable security measures to protect your information:

Technical Safeguards

• SSL/TLS encryption for data transmission
• Secure password storage with encryption
• Firewall protection
• Regular security updates and patches
• Secure payment gateway integration
• Access controls and authentication

Organizational Safeguards

• Limited employee access to personal information
• Confidentiality agreements with staff and partners
• Regular security training for employees
• Incident response procedures
• Regular security audits

Data Retention

We retain your information for as long as necessary to:

• Fulfill the purposes described in this policy
• Comply with legal obligations
• Resolve disputes
• Enforce our agreements

Specific Retention Periods:

• Account Information: Until you request deletion or account closure
• Order History: 5 years for accounting and tax purposes
• Payment Records: As required by Pakistani tax and financial laws
• Website Analytics: 26 months (Google Analytics default)
• Marketing Consent: Until you unsubscribe
• Legal Disputes: Until resolution plus applicable limitation period

You can request deletion of your account and data at any time, subject to legal retention requirements.

Your Rights and Choices

Access and Update

You have the right to:

• Access your personal information
• Update or correct inaccurate information
• View your order history
• Download your data

You can access and update most information by logging into your account. For assistance, contact us at info@arsalanfoods.com.

Marketing Opt-Out

You can opt-out of marketing communications by:

• Clicking "unsubscribe" in promotional emails
• Replying "STOP" to promotional SMS messages
• Contacting customer service
• Updating preferences in your account settings

Note: You will still receive transactional messages (order confirmations, delivery updates) even if you opt-out of marketing.

Cookie Management

You can control cookies through:

• Browser settings (block or delete cookies)
• Our cookie preference center
• Opt-out of analytics tracking

Note: Blocking essential cookies may affect website functionality.

Children's Privacy

Third-Party Links

Our website may contain links to third-party websites (payment gateways, social media). We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing any information.

International Data Transfer

Your information is processed and stored in Pakistan. If you access our website from outside Pakistan, your information will be transferred to Pakistan. By using our website, you consent to this transfer.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Sending email notification (for significant changes)

Your continued use of our website after changes constitutes acceptance of the updated policy.

Consent